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Grow Your Business with a Curated Brand Campaign
Branding is an integral part of our marketing approach. Through our comprehensive brand campaigns, we create company messaging that resonates with your clients and provides a motivational hook urging them to do business with you. Your company should be collectively thought of by the entire Crane & Lift industry as being the most respected provider of your product or service. Branding can do that and more.
As any savvy decision-maker knows, due diligence is essential before awarding a contract or making a large purchase. Searching the web for information about a potential product or company is a key part of the process, and can often be the deciding factor between two equally qualified options.
If your company's website and social media presence are full of impressive design, curated content, engaging videos, and resonating customer testimonials, that will solidify your company as the right choice. In today's competitive business landscape, it is essential to have a strong brand presence that instills confidence in potential customers which is an important piece to convert them to clients.
Make sure your company is putting its best foot forward by investing in high-quality web and social media content. It could be the difference between landing a big contract and being passed over. Our branding and rebranding services, brand marketing & brand development are key puzzle pieces of our marketing strategy.
Effective brand campaigns are achieved through many avenues, including:
- Corporate visual identification
- Corporate image
- Brand positioning
- Advertising campaigns
- Print and trade journal ad layout
- Capabilities brochures
- Product brochures
- Trade show display design
- Trade show planning and materials
- Product launches
- Online advertising
- Website banners
- Search Engine Optimization (SEO)
- Web videos
- Web design
- Invoices and other print materials
Rebranding
CraneLife is vastly experienced in helping Crane and Lift Industry businesses navigate the branding and rebranding process to gain strong positioning and establish market leadership.
To create an impactful brand, you need a well-rounded, experienced firm that can deliver every aspect of your brand, including a unique and descriptive logo, eye-catching business cards, a dynamic website, and much more. CraneLife is an integrated Marketing & Consulting Agency that can deliver branding and rebranding services that breathe life into your company.
Our rebranding process takes a strategic phased approach to ensure a smooth transition that facilitates continuity, is efficient, and reflects your company’s vision, mission, and values. The main steps in our approach are as follows:
- Brand Strategy
- Brand Identity
- Renaming & Logo Creation
- Website Design & Development
- Brand Management
