CraneLife - Your Partner in Success!

Public relations is especially important when your company is involved in projects that excite or rally the people affected by it. We encourage our clients to be actively engaged, sympathetic, and responsive to community concerns.

The CraneLife team can help you manage public perceptions of your business by utilizing our public relations and communication management solutions. When something great happens, such as business expansion, added services, or an industry achievement, we can craft and distribute your announcement using our expertly written press releases.

We understand how to effectively use public relations to manage situations – good or bad – in a manner beneficial to your company and its objectives as well as to that of the community and your stakeholders. Well-executed public relations in the Crane & Lift Industry can and should lead to a win-win for all involved.

CraneLife can develop procedures and well-conceived responses for dealing with crisis situations. The time to start thinking about how your company will react to a fatality or major construction accident is not the day it happens, but ahead of the need. Proper advance planning is required to most effectively deal with a situation that, if handled poorly, can destroy even the most successful organization.

At CraneLife, we design Public Relations plans that can become the blueprint for how your company tells its story. 

Mass media is often the preferred channel for reaching the public because audiences traditionally view news coverage as more credible than advertising or promotional efforts.

Developing and managing relationships with reporters and editors is critical to an effective outreach strategy. However, it takes a significant amount of time to identify the news outlets that are interested in your work and why it is unique. The CraneLife team works to build the necessary rapport with these professionals by connecting with them on a regular basis – whether it be mass media or industry-related publications.

By working with newspapers, television, radio, and various online mediums, our public relations and communication management solution will help communicate your newsworthy message to position your firm as an innovator in your industry.