Transform Your Social Media Today with CraneLife

At CraneLife, we understand and embrace the importance of an effective social media strategy. Though not many Crane & Lift industry business owners realize that leveraging social media is crucial to growing their business, the most successful companies in every industry have an engaging social media presence. 

An effective social media campaign can help you grow your relationships with existing customers, gain new customers, recruit qualified candidates, and solidify your company’s identity in the minds of everyone in the Crane & & Lift Industry.

Whether you are a billion-dollar-per-year Crane company or a start-up company with a niche specialty within Crane & Lift, you should absolutely be utilizing social media in your marketing and outreach efforts.

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other business goal on your list.

Social media is used by businesses around the world to:

• Increase website traffic
• Facilitate conversions
• Foster brand awareness
• Cultivate a brand identity and positive brand association
• Improve communication and interaction with key audiences

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones. Effective marketing through social media is key to growing your business.

CONTENT PLANNING We will analyze existing content related to your industry and service areas

• Competitive Analysis Identification of local competitors with larger audiences and higher engagement
• Keyword Research Identification and integration of trending topics and hashtags

Another one of our social media solutions will have our developers install social widgets on your website, which will:

• Add social share buttons to website content (blogs, articles, pages)
• Encourage cross-platform sharing of content

Our social media team ensures your social accounts with effective social media strategy are keeping a regular cadence of high-quality posts to help the algorithms favor your content. We also:

• Utilize Target Audiences for your Brand
• Create Copy and Imagery for High-Performing Social Content
• Create Effective Paid Social Media Ads
• Monitor Engagement and Interaction
• Utilize Social Media Influencers & Brand Ambassadors

A strong and consistent message has a lasting impact on your company.

• Increased Loyalty 
• A Sense of Connection
• Association with Quality & Value
• Making your brand stand out

MONITOR YOUR ONLINE REPUTATION & BRAND IMAGE

We project a consistent brand image across different social media platforms. We also:

• Monitor social media reviews, feedback, and engagement
• Track brand mentions and relevant conversations across social platforms

At CraneLife, we approach social media marketing & strategy in two ways: organic and paid. Understanding that they serve different purposes, our marketing team has subject matter experts in both areas to make sure each is given the attention it deserves.

Our professionals work with companies to create organic and paid social media campaigns that play an important role in the sales funnel. Organic content is created by our social media specialists to help companies engage with their audiences, while all PPC Campaigns are managed by our social media strategists who optimize and monitor campaigns daily to make sure they yield the best ROI.

After an initial meeting to determine your voice, expertise, and style, we will create a custom content strategy that provides accountability and content tracking on your social media platforms. You retain control over what appears on your social media and you’ll always have the opportunity to outline and/or approve the kinds of content that is posted.

In short, we work with your team to produce the engagement that helps your business to thrive, while you focus on running your business.